Today we’re experiencing the second birth of radio. Almost 120 years had passed (119 years, precisely) since Guglielmo Marconi discovered this incredible media. Today, after years of silence, radio kills the tv stars!
News technologies are changing the world in many fields, and media and marketing is the most changeable of this fields. Many people says “radio is a dead media, without future”. But you know what? I don’t think that, and statistics support my thesis. As I’ve already explained in my posts in other blogs, web radio is increasing every day its audience and people working in media/ communication have to know that. Who says that? Statistics, like that.
Italy, Europe, USA, World?
Nowadays with web radio stations is not easy to know precisely what our audience is. Every countries have different cultures and different approaches, and as usual different statistics. In Germany for example stats reveal a 10% teenagers using web radio not just for music, but for information, too. Pandora, iheart e itunesradio are the most used worldwide radio platforms.
How to open a radio
Launch a new radio channel has never been so easy. You have just to follow a course, in which you understand the basis of radio and then you’ll become a speaker! I did the same and the last week I get started with my idea to have a show (I did it in Rome) with singers, actors and dancers ON AIR! And you know what I experienced? People LOVE radio!
Di: Daniele Frau